MSME Policy Based on Cost Reduction Strategies During the COVID-19 Pandemic

One of the sectors that has been most affected by COVID-19 pandemic is economic sector, especially micro, small and medium enterprises (MSMEs). Many MSMEs have experienced a decline in turnover, or even gone out business. The which occurred Indonesia since beginning January 2020 limited activities their consumers, leading to reduced supply raw materials, resulting production, causing number workers be reduced; also, demand decreased due restrictions on people’s outside home. OECD stated significantly impacted situation. Policies are needed for based cost reduction strategies maintaining long-term business continuity during pandemic. In this research, descriptive qualitative methods were used. results revealed Cianjur Regency applied maintain businesses. Generally, they made savings did not affect product quality, such as reducing employees recruiting daily employees, production costs operating costs.
 Keywords: MSME policy, strategies,